Category Marketing

4 Factors Entrepreneurs Should Consider When Establishing a Start-Up in Malaysia

Many people have great business ideas from time to time. Some may occasionally say that a new product, service or invention may transform the world or benefit customers, and these may be true money-making ventures. While some people may have a great business idea periodically, entrepreneurs have the desire to turn that great idea into a money-making venture. If you have been thinking about establishing a start-up in Malaysia, you should consider a few points to ensure the best overall results with your new project.


Nice Office Environment


Your Office Space

Many potential clients and customers may develop an opinion about the success of your venture based on the type and location of your office space. Most start-ups in Kuala Lumpur are run out of a house, but the fact is that renting professional office space may help you to project the successful image that your desire. You may search for affordable space that meets your needs and that has a recognizable address. For example, there are some relatively well-known streets in most major cities and towns that are home to other established businesses.

Support Services

In addition, you should consider how you will obtain the support services that you need. Your company may benefit from administrative services to help you answer your calls, send faxes and complete other basic tasks. You may need help making copies, and you may also need access to infrastructure like a conference room, a break room or other areas. One idea is to use Servcorp Malaysia’s serviced offices. This is an affordable solution that can help you to create a professional image to others and that provides support services as needed. You can also find serviced offices in most other developed areas.

Assistance Connection with lawyer or law firm


Legal Assistance

There are legal rules and requirements that can limit business activities in most countries around the world. Whether you are establishing a start-up locally or you have plans to market your products or services in other markets, you need to be aware of the laws that will impact your business. You may also need help with contracts and complex issues. While you may not need to use the services of a lawyer every day, you may find yourself seeking legal advice or even asking a quick question from time to time. Because of this, it may be beneficial for you to find a lawyer or law firm that works within your niche area and to establish a relationship with this professional.

Financial Advices from accountant or financial adviser


Financial Advice

Along that same line of thinking, you may also benefit from working with an accountant or financial adviser for assistance with your finances. Almost every business decision you make will have tax consequences and financial ramifications. There may be more effective or beneficial ways or times to complete certain plans, and you may obtain the best advice about when and how to execute your business plans when you work with a professional financial adviser or accountant. This may be a professional that becomes very familiar with the financial aspects of your business and that provides all accounting services, or it may be a professional who you largely work with for consulting and advice. You can make this relationship work to benefit you and to be cost-effective for your budget.
While you may be able to get your start-up off the ground with success without following these tips, you may find that your efforts are simplified and more productive when you have the right support and infrastructure in place. From the selection of your office space to hiring in-house staff members and contractors to work for you, you want to take time to lay the groundwork your business needs up-front. This will pave the way for improved growth and success over the months and years.

Factors That Entrepreneurs Should Know

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The Difference Between Social Commerce and e-Commerce

When it comes to marketing products in this fascinating age of technology and social networking, there are better tools for advertisement and businesses. eCommerce and Social Commerce are two methods that people use to get out their information about their product to different consumers. But what really is the difference between Social and eCommerce?


What is Social Commerce? – Social Commerce really is an extension of eCommerce but adding more to it. eCommerce is simply “Electronic” commerce, or commercial transactions processed over the internet. Social Commerce takes the concept of electronic marketing and goes above and beyond in order to get the best out of the potential of social networking. Using Social Commerce means to figure out how to step into the gathering places of potential customers, and runs on the concept of “word of mouth” to spread its name. The principles of Social Commerce are to get people connected where they go to buy, and to get people to buy where they go to connect.


Differences in Location – eCommerce is done over the website of the seller. They create their home for what they are marketing and operate in that space, often using online chat to help communication between buyer and seller about the products and transactions. They depend on customers coming to them, looking for something, and then do their best to get the transaction done. Social Commerce uses their own website, but they also focus on going out into the social networks of the online community and social gatherings to scout out and connect with potential customers. You can learn more @ about some great social media locations, and view its features to see how easy it can be.


Feedback From the Customer – Though eCommerce allows you to put places for feedback on your website, Social Commerce really expounds on the principle of understanding the customer by dialogueing with them about the product. When you are creating an online shop, it should be something dynamic and flexible; not a rigid and closed-in store that doesn’t allow for interaction. Creating the real social experience for your customers should mean having a website that can change according to the customer, giving consumers a chance to review the product, and providing and encouraging opportunities to write reviews, make recommendations, and share their experience with their friends on social medias.


Life Chat Feature Allows Live Interaction With Online Customers

Life Chat Feature Allows Live Interaction With Online Customers



Promoting and Adapting Your Products – Sometimes there are customers who know even more about your product than you do. These people can make great references, and while eCommerce doesn’t provide the ability to identify these experts, with Social Commerce you can find out who they are and ask them for their help. When it comes time to adapt your product, eCommerce users will just view the popular and unpopular items in their shop for evaluation. But Social Commerce allows for real interaction with the customers, finding out what they think about the products and giving the seller some good ideas about customers’ opinions.


Though eCommerce is simpler and more to the point, Social Commerce allows for broader and more frequent interactions with the customers. But anyone getting into online marketing should understand the basics of eCommerce before moving ahead with the bolder and more outgoing steps in social medias.


Try This New Stuff: Instapps Releases First Malaysia-Made Facebook Store App For Mobile Phone Users

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7 Basic – But Often Ignored – E-mail Tips!

E-mail is one of the most common forms of communication in our world today. Extremely low-cost and instant, e-mail has revolutionized the way people communicate both in the personal and professional realms.

But not all e-mails are created equal.

1. One thing to look out for when creating an e-mail account is secure email hosting. For one’s own security, research and only sign up for an account with a reputable company, such as Gmail or Yahoo. If the individual is given an e-mail address through their company or university, they should inquire about the encryption and security services therein (also see How to Choose a Professional Email Address).

2. When creating an account, the user should think about what they will be using e-mail for and to whom they will be e-mailing. If they are going to be using it in a potentially professional capacity, it is in their interest to have a more formal handle such as their name or initials, as opposed to “footballrocks” or something of the irreverent sort. Simple is effective, and less is more!

3. The user should create a password that is impossible for others to guess. A mixture of numbers and letters is good; numbers, symbols, capital and lowercase letters is great. An e-mail account is equivalent to a bank account – if someone gains access to tamper with it, there can be serious – even permanent – consequences on the victim’s life.

4. When sending e-mails, the user should be conscious of their audience. Use correct grammar and capitalization, even if it is just a quick note to a family member. The sender will sound smarter and look better, even if that isn’t their primary intent. A lot of human interaction is lost in electronic word, so one shouldn’t skimp on the little things.

5. The user should create several folders within the account. This will keep everything well organized and make it easier to find correspondences down the road after thousands of messages have been sent and received, saving much time and many serious headaches.

6. The user should routinely check the Spam folder. The automated filters are there to help, but they aren’t perfect.

7. Finally, one should always log out of their account if they are on a shared computer. Never enter an e-mail address and password into a third party’s site. And never believe the spam e-mails that say the account is over its capacity limit.

Happy e-mailing!


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2 Things You Must Do When Registering Offshore Companies in Singapore

Many businesses and companies are thinking of offshore company formation these days. Singapore private limited companies are extremely tax effective corporate bodies and are the most frequent kind of business entity formed in Singapore.

If you want to setup a Singapore company, then this requires two important actions:

1) Acceptance of Your Business Name – It is crucial that you have an authorized company name before of incorporation of the company. Firms that specialize in offshore company formation will make this process easier.

2) Company Incorporation – Having the necessary articles & documents for incorporation available makes the process of incorporation faster and less hectic.

Usually, these two requirements can be carried out in one day’s time. This is assuming that your business name is accepted and you have the required documents for incorporation compiled together. The incorporation service firm that you use to help you incorporate will help you do this. You can find a firm at

These are several significant details that may need to be known when incorporating your new BVI Company:

Nominee Director – At least one director must be a resident in Singapore. Owners must be 18 years old (or older) and cannot be insolvent or charged for negligence or business malpractice.

Paid-up Capital– The minimum amount of paid-up capital needed is S$1. Paid-up capital can be raised any time after incorporation of the business.

Organization Name– The name must be accepted before incorporation happens.

Investors– A private limited organization can have no less than one investor and a maximum of fifty investors. A manager and stockholder could be different individuals or the same individual.

Ask Jay : How To Find Investors For Your Business

Organization Secretary– Every company must have a capable company secretary within six months of incorporation. This is in accordance with Singapore law.

If you have a single manager or stockholder, the same individual cannot become the secretary for the company. The secretary of the company should be a person who is a resident in Singapore.

Listed Address– To be able to file as a Singapore business, you have to supply a local Singapore address as the listed address of the business. The authorized address you use has to be a physical address.

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Social Media in the Middle East

The role of popular social media networks such as Facebook and Twitter in the unfolding of the Arab Spring has been widely discussed and hotly debated. While critics argue that the importance of social media in the revolutions has been exaggerated, others claim that these digital networks played an essential role in how revolutionary groups coordinated their protests and communicated their aspirations with each another.

Amid the debate, what seems more clear is that social media networks are not being effectively utilized by Arab businesses. This is worrying because many of the socio-economic problems that led to the Arab Spring (i.e., inequality, poverty and youth unemployment) are rooted in the region’s weak and uncompetitive market economy. And how can Arab firms become more globally competitive if they ignore the growing link between social media, customer relationship management and business success?

This issue was highlighted the region’s leading jobs site,, in its recent survey of 15,758 people from twelve countries in the Middle East and North Africa (MENA). Titled “Corporate Usage of Social Media in the Middle East”, the survey found that 46.8 percent of respondents believed that businesses in the region were not using social media effectively (compared to 40 percent who believed the reverse). Moreover, a significant percentage of respondents highlighted significant concerns they have with the impact of social media on local enterprises. For example, 81.6 percent agreed that “social media can destroy a company’s reputation if not used properly”.

In addition, the survey highlighted a number of perceived challenges to social media adoption among the region’s businesses, including the difficulties of monetizing a company’s presence, continually responding to commentary and understanding how to use associated technology.

Nonetheless, the survey also provided some positive indicators. For instance, more than 60 percent of respondents agreed that the number of firms in the Middle East using social media is likely to “increase dramatically” over the next year.

These hopeful findings have been showcased in studies by other research companies focused on the region and specific countries. In a recent article on social media use in Kuwait, Oxford Business Group argued that “social media has become a powerful marketing tool” in the nation’s business community. The article presented the views of a local ICT professional who claimed that “more and more companies, government and private, are realising the potential of mass-market reach that social media offers.” Further the Oxford Business Group article cited another research-oriented firm, Regus Media, which has conducted studies showing that 62 percent of corporations in the Gulf use social media to connect with customers, “compared to a global average of 52 percent”.

Ultimately, increased social media adoption is a positive sign for companies and for civil society groups in the region. But there is a caveat – these platforms must be used responsibly and effectively, otherwise there may negative repercussions. As noted by the World Bank in a report on Tunisian society after the revolution, “Technology is clearly empowering those with a political agenda, but it remains to be seen whether it is happening at the expense of a reasoned, representative civic debate.” Similarly, technology is empowering businesses, but only time will tell if empowerment will lead to greater efficiency and profits.

Watch How FaceBook Changed The World The Arab Spring

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Sports Marketing at Stadiums and Arenas

In any venue or arena, one huge way to generate profit is via sports marketing. We all see sports marketing or sports sponsorship every day through the course of our life. A man in a Flyers cap, a woman in an Orioles jersey- these are all products that are examples of sports marketing. Some of these products are bought at sporting goods stores or other clothing stores, but many are purchased when an individual, friends or family visit a sports venue or arena.

Seeing a professional sports game is an intense experience. You are surrounded by huge crowds, excitement buzzing throughout the people. Everyone is there to root on their favorite team, knowing that the players they idolize will soon be playing the game they love right in front of their faces. A huge part of sports marketing is capitalizing on the desire of those rabid fans to have a special token of the day that they saw their team play at their home venue. Things like t-shirts, hats, cups, foam fingers, sportswear, flip flops, key chains, can holders, bumper stickers, baby clothes and any variety of other memorabilia are made available at sports venues and arenas for purchase. Often times, once a fan decides they need something for themselves, they may decide they also need to buy something for their spouse, their kids, their friends or their parents. A fan might end up spending big bucks on souvenirs to enjoy, remember and capture the memory of that special day or night as well as share it with others.

One way that sports marketers make even more money is by creating specialty gear, limited edition gear and playoff gear. If a fan’s team makes it all the way to the playoffs, fans often want a special item of clothing or household item to commemorate the year of that big event. The amount of merchandise sold is increased many times if the team happens to actually win the big game, be it the Stanley Cup, the World Series or the Super Bowl. In addition, sometimes limited edition designed jerseys and items in special colors are sold, much like alternate uniforms that are occasionally worn by players. Those who collect sports memorabilia will certainly feel the need to get their hands on those. If it is a player’s last year with a team, fans who love that player and will be sad to see them go may feel compelled to purchase that specific jersey so that they might always remember the time when that player played for their team.

Sports marketing is a multifaceted industry. The sports industry creates an atmosphere of excitement and fandom, of unifying for the cause of supporting a group of highly skilled people in an endeavor. Whenever a fandom like this exists, an opportunity for marketing immediately opens, as it is a facet of modern human nature to wish to represent outwardly that which we feel so passionately about. There will always be fans to keep sports marketers in business. Check out the next marketing strategy: Sports Sponsorship – The Relationship Between an Athlete and Your Brand

A short video of Introduction of Sport Marketing

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